FrontPage Web Design
Graphics Designers' Basic Job
Basically, the role of each graphic and web designer is to facilitate a
productive and creative flow of communication. The conveyance process can be
one-way, when the company conveys an important message to target audience, and
two-way, when the graphic and web designer is commissioned to facilitate a flow
of communication when the target audience is given the ability and means to
react or provide feedback regarding the conveyed message.
The graphic and web designer is usually hired by companies to get involved in
the planning, analyzing and of course, designing of a visual communication
strategy. That way, the graphic and web designer is left to strategize on how
the important message can be conveyed using media like print, motion picture and
of course, the popular electronic or online portals. The methodology of having
the message sent across could be in the form of animation, photography,
illustrations, text content and many more.
In the modern corporate scene, the basic roles of graphic and web designers are
- Layouting print materials like newspapers, corporate brochures, magazines,
reports and journals. Graphic and web designers are also commissioned to design
visually appealing presentations. Other materials designed and produced by these
professionals are marketing brochures, promotional displays and logos and
packaging of services and products.
- Film graphic designers are responsible for producing the credits seen at the
beginning and at the end of motion pictures, television shows or any video
- Graphic and web designers are employed to enliven content. Illustrations in
books and other printed and published materials are principally outputs of these
- The computer and creative graphics in television shows and videos, like video
captions and weather forecast maps and illustrations, are domains of graphic
- Design and layout of Web pages across the online media are responsibilities of
graphic and web designers. Thus, these materials are almost always visually
appealing. Studies have shown that overall perception and reception of online
users are influenced by how Web pages appear. Visually appealing ones are almost
always well patronized and often visited by guests.
Thus, it can easily be inferred that there is a wide array of opportunities
posed to the modern graphic and web designers. There are too many avenues for
creativity and productivity that could be taken by such highly competent
However, the graphic and web designer is also expected to develop an inner
talent in knowing what the target audience would prefer and choose. Creative
outputs would render futile if they are not properly and appropriately targeted
to intended audience. And so like most communicators, graphic and web designers
must get a grip of what would appeal and catch attention of prospective clients.
When designing and developing products and services for clients, graphic and web
designers principally take into consideration the cognitive, social, physical
and cultural factors. Coordination must be established between them and their
paying clients do that intended results and goals could be definitely set. When
needed, graphic and web designers must also know how to conduct basic researches
to make the proposed outputs even more effective.
Graphic and web designers must know the audience, first and foremost. As much as
possible basic demographics and characteristics of the target audience must be
put into consideration so that final outputs would surely be effective. Failure
to establish that knowledge would almost always put the efforts to futility.
Ideas not properly and effectively communicated would be put to waste, equating
to higher non-productive expenses for the client companies.
As a graphics producer, designers are logically and naturally expected to
integrate different elements like artwork, photography, colors, animation,
graphs or charts and even sounds into their outputs. And they should do this
integration in a fashion that would obviously and naturally be recognized and
appreciated by intended audience.
Moreover, graphic and web designers and copywriters are estranged bed partners
because they must always work with one another to complement each other. Both
would be able to produce and develop their best products through collaboration
On top of all these, graphic and web designers are expected to be knowledgeable
in every important software needed to make their outputs more appealing,
visually stimulating and effective. It is part of their human capital and
investment to get accustomed and exposed to such necessities so that their
natural talents and creativity would be further enhanced. However, it is still
very basic that graphic and web designers know the general and very conventional
knowledge and skills of using the old or traditional methods of producing
Becoming a Graphic and Web Designer: Qualifications
For every profession, of course, there are qualifications that are set to
determine and justify a person's competence to do the required tasks. Most
companies hiring graphic and web designers want to tap applicants who are very
knowledgeable and are highly reliable on all the technical aspects pertinent to
the graphics-designing job.
Most companies require graphics designers to own a Bachelor's degree to make
sure they would be fit and competent to deliver what are required by the job. If
not a Bachelor's degree, the graphics designers are required to have at least an
The basic college degree especially designed to provide basic training and
knowledge for graphics designers is Bachelor's of Fine Arts. Such degree
programs are currently being offered at major universities and colleges around
the world. There are public as well as private academic institutions that are
offering such degree programs.
Included courses in the degree programs are design principles, studio art,
computer designing, printing techniques, commercial graphics and Web site
designing. Like most Bachelor's degrees, Fine Arts usually are accompanied by
general electives like psychology, liberal arts, writing, art history, cultural
studies, sociology, marketing and foreign languages. All these courses are
proven to be helpful in broadening the perspective of graphic and web designers
so that they would be more knowledgeable about other pertinent subjects that can
be potentially useful in designs.
Associate degrees and basic certificates for graphics designing are providing
trainees and students with the just the basics in the tasks. Usually, such
programs are taken within two to three years. many design schools and centers
are operating at major cities all over the world to help produce and supply
designers to the ever growing industries.
Such minor degrees and diplomas are normally tackling just the basic and
technical aspects of graphic designing. Many graphic designers are holding these
degrees because they are more time efficient and are less costly to acquire.
Plus, many companies recognize the effectiveness and reliability of the
knowledge and skills rendered by such designers.
If you are already a degree holder in another discipline, it is still not too
late for you. You could easily pursue a budding career in graphics designing by
taking additional subjects or courses that are basic to the practice. You must
attain the basic knowledge and skills to do the tasks required by clients.
Aside from these degrees, graphic and web designers are expected to be highly
proficient in using the modern and sophisticated computer tools for layouting
and graphic designing. Employers always assume that graphic and web designers
are experts in computer graphics designing, on top of skills on conventional
Because computers are regularly updating and there are numerous software for
graphics designing, graphic and web designers need to be constantly updated
about the latest technology in computer aids. Such professionals must always be
adept with the latest software packages that should be used in making the
outputs better and more effective.
On top of all those skills and expertise, the graphic and web designers first
and foremost, must have inborn and genuine creativity. They must be artful and
must be experts in producing art pieces no matter what media and tools are used.
Creativity is an inborn talent and is developed over time or since birth.
Therefore, not all willing to be graphic and web designers would be effective in
pursuing such careers. Creativity for some is a God-given talent; some will be
oozing with it while others simply are not blessed with them.
After all the above qualifications are met, the graphic and web designers would
again be subjected to a period of training by their respective companies so that
these professionals would be oriented and made more adept at the basics and
demands of the profession. On the job trainings also make graphic and web
designers attuned with the requirements and the consistent style maintained by
companies. You see, firms have trademark designs and design characteristics that
are almost always made unique to them.
Moreover, basic interest and passion would be a key to success. As always, sheer
talent and skills would not be enough if the professional would not have enough
determination and motivation to make things work as intended. Proper attitude
and working ethics are also needed as those features would help make the graphic
and web designer be totally effective and reliable.